Noggin Scientist Logo
Launched 02 February 1999
Closed 28 September 2009
Network MTV Networks
Owned by Viacom
Slogan I'm Using My Noggin (former)
It's Like Preschool on TV (last)
Country United States
Language English
Broadcast area United States, United Kingdom
Headquarters New York City
DirecTV Channel 301
Channel 1301 (VOD)
Dish Network Channel 169
Available on most cable systems Check Local Listings for channels
Verizon FiOS Channel 256

Noggin was a 24/7 cable television network in both the United States and the United Kingdom intended to help kids learn. This channel debuted on 2 February 1999 and features Moose A. Moose and Zee. It is one of Nickelodeon's sister channels, concentrating on preschool programs.

From 1 April 2002 - 31 December 2007, the channel only aired between 6:00AM and 6:00PM Eastern/5:00AM and 5:00PM Central, with The N airing through the rest of the channel's airtime. Noggin is now 24/7 on Dish Network since 6 May 2009.

On 24 February 2009 Nickelodeon announced they would be rebranding Noggin on 28 September 2009 as Nick Jr., which would be aimed at preschoolers.

Noggin Video OnDemand

Main article: Noggin/Videos.


Former Programming from Noggin (Shows marked with NJ air on Nick Jr.)

Show First Air Date Last Air Date
Blue's Clues NJ 8 September 1996 6 August 2006
Dora the Explorer NJ 14 August 2000 2009
Go, Diego, Go! NJ 6 September 2005 Present
Jack's Big Music Show NJ 12 September 2005 1 April 2007
Lazytown NJ 16 August 2004 15 October 2007
Little Bear NJ 6 November 1995 1 February 2000
Maggie and the Ferocious Beast NJ 5 June 2000 25 April 2005
Max & Ruby NJ 21 October 2002 21 May 2007
Miss Spider's Sunny Patch Friends NJ 7 September 2004 3 December 2006
Oswald NJ 22 September 2001 7 September 2002
Pinky Dinky Doo NJ 2005 Present
64 Zoo Lane 4 June 2001 23 March 2003
The Backyardigans NJ 22 November 2004 Present
The Upside Down Show NJ 4 September 2006 Present
Wonder Pets NJ 3 March 2006 Present
Wow! Wow! Wubbzy! NJ 28 August 2006 Present
Franklin NJ 3 November 1997 20 December 2006
Gullah Gullah Island NJ 19 January 1994 2 January 1999
Yo Gabba Gabba NJ 20 August 2007 Present
Oobi NJ 1 April 2003 Present
Toot & Puddle NJ 16 November 2008 Present
Kamek's Great Journey to Yoshi's Island 7 April 2007 Present


In addition to classic episodes of Nickelodeon favorites such as Blue's Clues and Dora the Explorer, and original shows such as Oobi and Jack's Big Music Show, many preschool-oriented shows originating from non-U.S. English-speaking countries that would otherwise not likely be seen on American TV are shown. Some examples include Franklin from Canada and Tweenies, Connie the Cow, Tiny Planets, and 64 Zoo Lane from the UK. However, in 2006, this is being de-emphasized; Tweenies was permanently pulled from the schedule in January, and Tiny Planets was pulled in April 2006. Tiny Planets was previously shown intermittently — but not every day — at 6am Eastern/3am Pacific, as Tweenies was for a year until it was pulled. Since July 2006 this is also being done with 64 Zoo Lane, suggesting that it too may disappear eventually (however, unlike the other two shows, they also sometimes are showing it at 7am Eastern/4am Pacific). However, they have also recently introduced The Upside Down Show, which is from Australia (though like the British Tiny Planets, has American origins via Sesame Workshop).

Noggin claims it does not run commercials, but it has shown ads between shows. The most memorable of these were for Mud N' Bugs Cereal, Connie the Cow's Milk Break, and a music video that tied in with the film Curious George. The channel's only other apparent revenue comes from fees paid by cable television distributors, and it is presumably allowed by Viacom to run at a financial loss because of its role in introducing preschoolers to the concept of music videos and the important Nickelodeon brands Dora the Explorer and Blue's Clues.

The network has also become a launching point for the music videos of pop musician/children's performers like Laurie Berkner, Lisa Loeb and Dan Zanes, initially as filler between 23-minute-long shows run commercial-free, and (because of their success in that format) now as music video shows like Move to the Music. Also, when Sesame Workshop’s classic shows aired on Noggin, they had to be edited for running time (see The Electric Company).


Noggin was originally created as a joint venture between Viacom's Nickelodeon and the Children's Television Workshop (now Sesame Workshop), but Sesame Workshop's interest was sold to Nickelodeon in 2002, though Sesame Workshop continues to develop content for the network, including Play With Me Sesame, an interactive show based on the original Sesame Street.

At one point, Noggin was targeted at preteens, but the format was changed, due to low ratings. The network takes its name from a slang term for "brain" (see Wikipedia:noggin), reflecting its original purpose as an educational channel. Until the autumn of 2003, the network aired classic episodes of Sesame Street, as well as classic Sesame Workshop productions such as Sesame Street Unpaved and The Electric Company. As of 31 August 2005, Noggin no longer airs any show produced by Sesame Workshop, except for Play With Me Sesame and The Upside Down Show (which like Tiny Planets was a foreign production by them).


These are some of Noggin's logos:

Noggin Scientist Logo

Noggin's very first logo used from 2 February 1999 until 1 April 2002

Noggin logo

Noggin's second and final logo used from 1 April 2002 until 28 September 2009

The United Kingdom channel

Noggin UK was a children's television slot broadcast on MTV's free-to-air music channel, TMF, from 7am to 9am daily. It launched in its most recent format on 30 January 2006. It was the first commercial children's television channel to air on the UK's DTT platform, Freeview, followed by CITV, then lastly Playhouse Disney on ABC1. Prior to its launch on TMF, it was carried as part of Nick Jr. between 8pm and 10pm, but focused on classic animated children's programmes from the late 1960s to early 1990s. This strand has since been replaced with Nick Jr Classics. It is based on the USA-owned channel Noggin.

On Monday 25 September 2006, Noggin was replaced by a new strand named Nick Jr on TMF, which is identical to its predecessor with the exception of the new branding.


  • Phred - Phred was the first host when Noggin was aimed at older kids. He had two shows, The Phred on Your Head Show, and The URL with Phred Show.
  • Feetface - Feetface was the host when Noggin was for preschoolers and older kids. He was replaced by Moose and Zee. He was the first ever Noggin host. He said goodbye when Moose and Zee were the new hosts.
  • Moose A. Moose and Zee - The last hosts of Noggin. They also used to be the of the new (at that time) Nick Jr. channel along with Zee, with Feetface no longer being on the channel.

External links